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Beschreibung

"National parks are established for nature conservation purposes. At the same time, they foster regional development of rural areas in terms of tourism. In May 2015, Rhineland-Palatinate and Saarland set up the transnational Hunsrück-Hochwald National Park. The objective of this thesis is to analyse tourism and tourism marketing of Hunsrück-Hochwald National Park and to give further recommendations of action. Therefore, basic characteristics of national parks, tourism in national parks as well as conflicts of tourism and nature conservation objectives are examined. Within the scope of this thesis, eight expert interviews have been conducted in order to get overall information of all involved tourism marketing organisations of Hunsrück-Hochwald National Park. Judging by the results of these interviews and literature research, it should be the long-term objective of tourism marketing organisations and tourism service providers to develop Hunsrück-Hochwald National Park from a regional tourist attraction to a own tourism destination. Therefore, the touristic infrastructure of the national park region has to be optimised and common tourism marketing objectives have to be determined."

(Quelle: Franziska Germann: Potentials and limits of tourism marketing in national parks using the example of Hunsrück-Hochwald National Park)

Adressen

Autor

Frau Franziska Germann
International Tourism Management at the Faculty of Economics at the University of Applied Sciences Saarland

Meckenbacher Weg 30
55606 Kirn
Deutschland

E-Mail franzi-germann@gmx.de

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