Fahrradtourismus - eine Aufgabe für das Regionalmarketing. Beispiel Dahner Felsenland (Biosphärenreservat Pfälzerwald) (2000)

Fahrradtourismus ist eines der wenigen Segmente im deutschen Inlandstourismus, in welchem noch Wachstumsaussichten bestehen. Wie werden Fremdenverkehrsregionen attraktiv für den Radtouristen? Welche Infrastruktur braucht der Fahrradtourist? Der Beitrag berichtet über Möglichkeiten des Regionalmarketing beim Aufbau einer Unique Selling Proposition am Beispiel der Mittelgebirgsregion Dahner Felsenland im Biosphärenreservat Pfälzerwald.

Autor ist Andreas Wüstefeld (Kontaktadresse unbekannt).
Zugang unter: https://www.fachportal-paedagogik.de/literatur/vollanzeige.html?FId=565527&instiId=122

Bicycle tourism is one of the last remaining prosperity-promising segments of German domestic tourism: more than 3 million Germans were on a bicycle journey in 1999, spending about 2.2 billion Euro. Needless to say that a great number of tourism regions are eager to receive their share from this cash cow; however, oftentimes neglecting to develop a Unique Selling Proposition (USP) for their product. Nevertheless, this becomes more and more important especially for low-mountain-range regions where cycling might be strenuous. This paper describes how to develop a regional tourism USP with the method of regional marketing in a German community in Rhineland-Palatine. Very helpful for building a USP is the fact that this particular community is located in one of only 12 biosphere reserves in Germany. Regional marketing used in this context consists of: • Implementation and communication of a new tourism product inside the region - aim: a professional bicycle infrastructure (resorts, ways, signs) and focussing on target groups. Then (and only then!) • product-launch on the tourism market, combined with innovative all-inclusive offers.